How Much Does Facebook Advertising Cost 2019

This question turns up a lot when we speak with our customers concerning Facebook advertising - How Much Does Facebook Advertising Cost.

The short answer is that it costs whatever you wish to invest. It can be as little as $1 a day, which is the minimum budget plan that Facebook will let you set to advertise on their system.

But that isn't very valuable in the long run, so we have actually collected details in order to help you obtain a concept regarding what does it cost? it will cost your organisation to advertise on Facebook, and also just what factors will certainly establish your general rate.

How Much Does Facebook Advertising Cost

Facebook advertising Costs: Standards

There are 2 alternatives when paying for advertisements on Facebook: cost per click (CPC) or cost per thousand (CPM). With CPC, you pay each time a person clicks your advertisement. With CPM, you pay to show your ad to 1,000 individuals, no matter how many interact with your ad.

Based on AdEspresso's newest information from 2017, the average CPC is $0.26, and also the typical CPM is $7.19. (The CPC average is from the 4th quarter of 2017, or October to December. The CMP average is from the 3rd quarter of 2017, or July to September.).

AdEspresso has graphs as well as break downs if you wish to see information based on nation, campaign objective (more on that soon), and also much more.

While these standards can be valuable, the amount that business invest-- and also the quantity you need to spend-- differs hugely based upon a few vital variables. Those variables are largely as a result of the manner in which Facebook runs ad campaigns.

Exactly How advertising on Facebook Works

Before we jump into the individual variables that influence the cost of advertisements on Facebook, allowed's obtain a quick overview of exactly how the system works. Due to the fact that it's unusual.

Facebook uses a changed public auction system where the winner is not always the highest possible bidder. To establish the victor of the auction (definition which ad will certainly be shown to an offered collection of individuals), Facebook takes three factors right into account:.

- Your Proposal.
- Estimated Action Fees.
- Advertisement Top quality.

Based on these 3 variables, the ad with the greatest rating wins, and also it is after that revealed to consumers. Then, and also just then, does Facebook identify just how much to bill the firm revealing the ad. You can learn more information about these auctions in Facebook's Marketer Help Center.

How Facebook's Auction Influences Your Ad cost

Let's begin by taking a look at exactly how the 3 parts of Facebook's Advertisement Public auction affect your Costs.

Bidding Options

In order to help you handle your ad invest, you set a budget for your campaign. You can set a day-to-day budget or a lifetime budget plan. In any case, Facebook will not spend greater than the quantity you establish.

Your budget will determine your overall invest, however your bid influences your CPC or CPM.

Your quote is the quantity you want to pay to for a click or to show your advertisement. You could either allow Facebook establish proposals based upon your spending plan and goals, or you can manually set what you assume a particular activity is worth to you. (If you want more information, have a look at Facebook's primer on quote methods.).

So just how does your bid amount affect your cost? If you raise your quote, you'll likely win more auctions and have your ad revealed to more individuals, but it will certainly usually elevate your CPC or CPM. If you lower your bid, you decrease your chances of winning proposals, however your CPC or CPM will normally be lower.

Approximated Activity Rates

The following aspect that impacts your cost is the estimated activity rate of your ad. When you run a Facebook campaign, you select a specific area or activity you wish to target-- like clicks or conversions. As soon as you've selected the goal of your project, Facebook will reveal your advertisement to individuals it thinks are more likely to take that action.

Facebook isn't too honest regarding just how this will certainly affect your cost, yet AdEspresso's data reveals that Reach is the most expensive goal at $1.01 per click, offsite conversions been available in at $0.37 per click, and also link clicks are near all-time low at $0.12 per click.

Ad Top quality

You'll win extra public auctions and also pay less for them if you have a high-grade advertisement. A high-grade ad is an advertisement that obtains much more favorable interactions as well as less negative comments than various other advertisements.

That implies that if you could produce an ad that people frequently engage with, you'll be able to decrease the cost of showing that advertisement. You can check the high quality of your advertisement through Ad Manager by discovering your ad's importance rating. This will help you determine just how your advertisement is carrying out. If you could improve your relevance score, you must see your Facebook Costs decrease.

Other Variables that Figure Out Facebook Advertisement Costs

In addition to the 3 factors based upon Facebook's auction structure, there are other elements that affect how much you'll spend for an advertisement on Facebook.


Facebook has a great deal of ways to limit your target audience, consisting of age, sex, postal code, rate of interests, as well as search history. If the audience that you wish to target is in high need, you'll end up paying more for your ads that are shown to them. If your target market isn't really being targeted by a lot of various other business, you'll wind up paying much less.


The place of your advertisement will certainly also affect your CPC or CPM. You can allow Facebook choose this for you, or you could by hand select where you desire your advertisement to appear. For Facebook, choices consist of the Newsfeed, best column, and also Industry. Instagram, Audience Network, and also Carrier have their own alternatives.

For every individual platform, the much more popular the advertisement, the much more pricey it is. If you break it down by system, Instagram is typically the most costly alternative, complied with by Facebook, followed Target market Network.


Extra business tend to promote during particular times of the year, like the weeks leading up to Black Friday. If you prefer to run advertisements throughout these times, you'll have more competitors, which means that you'll likely see your CPC and CPM enhance because of this. That does not suggest you shouldn't advertise throughout preferred vacations, yet it does indicate you'll need to consider the increased cost.


Facebook's system is made complex, so it can be difficult to obtain an idea of just what you must be spending on your advertising campaign. By analyzing all of the factors that might impact your cost, you could much better prepare your Facebook technique.

If you're seeking assistance getting going with Facebook advertisements, setting up a project, taking care of existing advertisements, or getting the most effective return on your financial investment, it may be valuable to companion with a Facebook marketing expert-- like us! If your company can gain from some Facebook competence, take a look at our Pay Per Click solutions or call us. We 'd like to discuss just how we could conserve you money and time.